DRIVING EXCELLENCE
I deliver impact by optimizing operations, enhancing GTM strategies, and driving actionable results at Startup and Scaleup companies in the Tech space.
With nearly two decades of experience driving growth, CX and GTM transformation across international markets, I specialize in delivering strategic leadership that empowers businesses to achieve their full potential. My journey spans tech, energy, NGOs and beyond, reflecting a passion for innovation and a commitment to operational excellence.
VALUE PROPOSITION
Empowering Your Success
I deliver impact by optimizing operations, enhancing GTM strategies, and driving actionable results. With a focus on innovation and efficiency, I empower organizations to achieve their strategic goals, navigate complex challenges, and scale effectively in competitive markets. My expertise in operational excellence, revenue enablement, and GTM execution ensures that businesses not only meet their objectives but exceed them, positioning them for long-term success. Through a hands-on approach, visionary and situational leadership as well as data-driven insights, I bring immediate, impactful value, enabling organizations to thrive and grow sustainably.
Business Challenges Solved with my Fractional & Interim Services
Growth Ready Operations
Challenge
Many companies struggle with operational inefficiencies that slow down growth and create bottlenecks. I work to streamline processes, improve cross-functional collaboration, and ensure that the right resources are in place to support scalable operations. I also advise and bring optimisation to AI leverage to support operational efficiency and productivity.
Outcomes
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Improved operational efficiency, reducing bottlenecks and increasing productivity by efficient resource and technology leverage.
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Streamlined cross-functional collaboration, enhancing team effectiveness.
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With scalable processes in place, companies can look forward to sustainable growth and significant cost savings, inspiring them to strive for more.
Service Levels
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Starter
Operational Efficiency Audit 3-10h
A detailed review of current processes and workflows to identify inefficiencies, followed by a high-level action plan for improvement.
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Medium
Process Optimization & Implementation 40h - 3 months
Hands-on support in implementing new processes, optimizing existing workflows, and aligning teams to ensure smooth execution.
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Pro
Fractional COO Engagement 3-6 months. Full operational leadership to restructure and optimize the organization’s processes for long-term scalability and growth, leading the transformation for 3-6 months.
GTM Strategy & Execution
Challenge
Companies often face challenges with GTM strategy, from poor market positioning to ineffective execution. I develop and execute tailored GTM strategies that resonate with the market, improve competitive positioning, and drive revenue growth through team empowerment.
Outcomes
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Increased market penetration and competitive positioning.
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Enhanced customer acquisition and retention through targeted GTM strategies.
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Faster time-to-market and better alignment with business goals.
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Enablement program for the teams to execute on GTM motion.
Service Levels
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Starter
GTM Strategy Workshop 3-10h
A focused workshop to create a high-level go-to-market strategy, aligning on target markets, messaging, and execution priorities.
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Medium
GTM Strategy Project 20h - 3 months
In-depth development of a complete GTM strategy, including market analysis, value proposition, and execution plan tailored to the company's specific product or service.
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Pro
Fractional CSO 3-6 months
Complete GTM strategy creation and execution leadership, ensuring all aspects of market entry or growth are managed, from strategic planning to execution, over 3-9 months.
Aligned and Efficient
Revenue Operations
Challenge
Disjointed sales, marketing, and customer success teams often hinder revenue growth. I align these teams with the right tools and strategies to optimise revenue operations, improve customer retention, and increase sales productivity. I leverage the Revenue Architecture framework by Winning By Design as a blueprint for process and data model adaptation.
Outcomes
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Improved sales productivity and revenue growth.
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Increased alignment across revenue teams, reducing inefficiencies.
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Optimised customer retention and success rates.
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Streamlined CRM and sales processes for better ROI.
Service Levels
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Starter
Revenue Operations Health Check 3-10h. A comprehensive assessment of current revenue operations and a report outlining critical areas for improvement and quick wins.
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Medium
Revenue Operations Optimization 20h-3 months. Detailed support in optimising processes across sales, marketing, and customer success teams to improve alignment and operational efficiency.
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Pro
Full Revenue Operations Overhaul 4-6 months. A fractional engagement where I lead a full-scale optimisation of your revenue operations, including system implementation, team alignment, and process improvements to drive revenue growth.
Scaling commercial
foundations for Startups
Challenge
Startups often are challenged by operational structures and processes to scale effectively. I help build these foundations, enabling them to grow sustainably without losing agility.
Outcomes
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Built operational foundations that allow for rapid scaling.
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Streamlined processes for core functions in GTM
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Sustainable growth structures that support long-term success.
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Maintained startup agility while growing.
Service Levels
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Starter
Startup Operations Assessment 2-10h
A tailored review of the startup’s current operational setup with recommendations on key improvements for scalability.
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Medium
Foundational Process Development 15h - 1 month
Support in building essential operational processes for core functions like HR, finance, and project management to ensure the startup can scale smoothly.
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Pro
Fractional COO Engagement 3-6 months. Complete operational leadership to restructure and optimise the organisation’s processes for long-term scalability and growth, leading the transformation for 3-6 months.
Clarifying Strategic Direction
and Execution Path
Challenge
Companies undergoing rapid growth or transitioning to new markets often lack clear strategic direction and the ability to rapidly tweak execution and modus operandae. I provide leadership to develop long-term strategic plans that align with the company’s goals and market opportunities.
Outcomes
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Clear strategic direction aligned with long-term business goals and market opportunities.
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Effective execution of strategic initiatives, ensuring smooth transitions during growth phases.
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Enhanced market positioning and stronger competitive advantage during periods of change.
Service Levels
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Starter
Strategic Alignment Session 3-12h
A high-level session focused on identifying strategic priorities and ensuring the organization’s goals are aligned with its market opportunities.
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Medium
Strategic Planning & Roadmapping 20h - 3 months
A deeper dive into the company’s growth potential, creating a comprehensive roadmap for long-term success.
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Pro
Interim/Fractional CSO Engagement 3-9 months
A full-time, temporary leadership role for 3-9 months where I guide the company through transition periods, ensuring strategic goals are aligned and executed effectively.
About me
With a strong foundation in operational excellence and strategic leadership, I specialise in helping startups and scale-ups navigate the complexities of growth and market expansion. My career has been defined by a commitment to driving measurable impact, most recently within the fast-paced tech industry. I've led high-performing teams and executed complex go-to-market strategies that have consistently delivered results.
Having worked with diverse industries, I bring a blend of hands-on experience and visionary leadership to each project. My approach is not just about achieving short-term wins but also about building scalable systems that support sustainable growth. I’m passionate about helping companies develop the agility needed to thrive in competitive markets.
Beyond my professional work, I am dedicated to giving back through volunteering, applying my expertise to support and uplift communities. My credentials, including specialised certifications in Revenue Architecture, Enterprise GTM, and AI & Automation, underscore my commitment to continuous learning and staying ahead of industry trends.
Together, these experiences and qualifications have equipped me to be a versatile leader who can provide the strategic insights and operational guidance needed to tackle the most challenging business environments.
Find my CV here.
Experience & Credentials
Professional Experiences
Currently I function as Co-Founder and Fractional COO at the SaaS Startup OrganAise. I have held key leadership roles, including VP Revenue Operations & Enablement at Staffbase and CX Strategy Director at Oracle, where I drove GTM strategies and revenue growth. At Nordic Green Energy, I executed general management for an early stage startup branch, optimized customer lifecycle processes and led business development initiatives. These roles have equipped me with a blend of strategic vision and hands-on execution.
Educational Background
My academic foundation as an Executive MBA from HULT International Business School provides essential skills in business strategy and operations. My first master in Social Sciences (Social Policy, Sociology, Development Psychology and Administration) brings deep insight in society structures, human behaviour and learning, decision making patterns and communication, empowering me to lead and engage teams efficiently.
Volunteering Experience
Volunteering has allowed me to apply my professional skills to make a positive impact in the community. I am leading Diamanten, a Women's Leadership organisation in Finland. We drive initiatives focusing on personal growth for leading women, mentorship of new female leaders and empowerment of diversity in business and society. This work reflects my commitment to giving back and enriching my professional journey.
My core skills include strategic planning, revenue enablement & operations, and team empowerment, all enhanced by certifications like Revenue Architecture (Winning by Design), CRO School and Enterprise GTM School (Pavilion). I utilize frameworks such as Patrick Lencioni’s Working Genius to build and empower high-performing teams. I am an experienced and engaging public speaker, and moderator. These capabilities allow me to lead effectively and deliver meaningful results in complex environments.
Skills & Certifications
My assignments on the stage and behind it
Delivering Vision & Operational Excellence
